Controversial topic: why we decided to include “added sugar” in our bars

The healthy snack market is full of "better-for-you" bars that are branded for toddlers and kids. Many of the ones you find on shelves will proudly claim that they include "no added sugar". While we...

The Case for Clean Label Project

Guest authored by Jackie Bowen (Executive Director, Clean Label Project) Over the past several years, the food industry has been plagued with headlines like “Levels of heavy metals in top selling baby foods,” “Levels of...

WTF are Natural Flavors?

Take a look at the back of your kids’ snacks bars. We’re willing to bet there’s “natural flavors” in them. Our stance is, absolutely no guilt if you or your kids eat products that contain...

Making "simple" snacks was not so simple

Our Happy Wolf journey started when I couldn't find snacks that felt good enough for my daughter Joey. I found myself going grocery aisle to grocery aisle, looking at label after label, wondering why every kids’ snack...

How to Get Kids to Eat Healthy

Healthy Whole Foods are a Superpower Healthy eating isn’t just about limiting ourselves and our kids. It's about building super kids! Nutritious, whole foods are like nature's super medicine—it strengthens bones, boosts brain function, and...

When Can Kids Have Honey?

Honey, sometimes referred to as “liquid gold”, is a delightful natural sweetener with various health benefits. All Happy Wolf fridge-fresh bars contain honey as a natural sweetener, avoiding any artificial sweeteners or preservatives. However, it...

Smart Snacking - Healthy Snack Ideas for Kids at School

We know that during the whirlwind of the school week, packing nutritious snacks for school is easier said than done. (Especially when our evenings are dedicated to getting our kids to bed at a reasonable...